Ashdeen Z. Lilaowala is a textile designer, author and curator who graduated in textile design from the National Institute of Design (NID), Ahmedabad.

An ELLE young designer award recipient, Ashdeen is also a part-time lecturer at the National Institute of Fashion Technology, New Delhi, and a freelance fashion and travel writer. He has written diverse travel and craft stories that have been published in ELLE, Marie Claire, and Travel+Leisure.

His seminal research on the traditional and vanishing craft of Zoroastrian Kusti weaving has been published as a book, Threads of Continuity – The Zoroastrian Craft of Kusti Weaving.


Launched in October 2012, the ASHDEEN label specializes in hand-embroidered saris that are inspired by centuries of Oriental and Persian hand embroidery techniques, craft and craftsmanship. The intricacies of these techniques are rendered flawlessly by a team of 150 craftspersons.

ASHDEEN creations have been featured in various fashion publications and worn by celebrity actresses and industrialists. They have also been shown at the Lakme Fashion Weeks in Mumbai (spring-summer 2013 and 2014, and winter-festive).

Our creations amalgamate traditional Parsi Gara aesthetic with a contemporary look. We offer unique and distinctive bespoke designs to suit individual customer tastes and requirements.