Ashdeen Z. Lilaowala is an award-winning textile designer, author and curator known for his research and revival work on the Parsi Gara through his eponymous label specialising in hand-embroidered saris inspired by the storied craft.
Lilaowala studied textile design at the National Institute of Design (NID), Ahmedabad, following which he conducted extensive research on Parsi Embroidery for the Ministry of Textiles alongside UNESCO’s Parzor Foundation that took him on a journey across China, Iran and India.
His seminal research on the traditional and vanishing craft of Zoroastrian Kusti weaving has been published as a book, Threads of Continuity – The Zoroastrian Craft of Kusti Weaving.
Launched in October 2012, the ASHDEEN label specializes in hand-embroidered saris that are inspired by centuries of Oriental and Persian hand embroidery techniques, craft and craftsmanship. The intricacies of these techniques are rendered flawlessly by a team of 150 craftspersons.
ASHDEEN creations have been featured in various fashion publications and worn by celebrity actresses and industrialists. They have also been shown at the Lakme Fashion Weeks in Mumbai (spring-summer 2013 and 2014, and winter-festive).