Ashdeen Lilaowala: Parsi Gara Embroidery Revivalist and Explorer

• The interview explores the history, evolution and contemporary revival of Parsi Gara embroidery through designer Ashdeen Lilaowala’s perspective.
• Ashdeen explains how Parsi Gara originated through trade between India and China, eventually evolving into one of the most distinctive embroidery traditions in India.
• He discusses the symbolism behind Gara motifs, including flowers, birds, mythical creatures and iconic Gujarati names such as Cheena Cheeni, Karolia and Kaanda Papeta.
• The conversation highlights the craftsmanship behind the embroidery, from satin stitch and Peking knots to the artistic observation required to render birds, flowers and natural forms realistically.
• Ashdeen shares how his childhood memories of his mother’s heirloom Gara inspired years of research across India, China and Iran with the UNESCO Parzor Foundation.
• The interview details the collaborative process at Ashdeen’s ateliers, where nearly 300 artisans hand-embroider each piece while preserving authenticity and supporting sustainable livelihoods.
• It showcases Ashdeen’s diverse product range including saris, lehengas, jackets, menswear, accessories and interior textiles, all reinterpreting Parsi Gara for contemporary audiences.
• The feature reinforces Ashdeen’s commitment to preserving the heritage of Parsi Gara while continuously innovating through new materials, techniques and design applications.

Read More: https://www.selvedge.org/blogs/selvedge/ashdeen-lilaowala-parsi-gara-embroidery-revivalist-and-explorer