Comfortable. Craft-led. Quirky

The feature explores Ashdeen Lilaowala’s personal style philosophy, describing it as ‘comfortable, craft-led and quirky’, while connecting his wardrobe choices with his design ethos.
It traces his upbringing in a Mumbai Parsi Baug, where understated elegance and heirloom craftsmanship shaped his aesthetic and appreciation for traditional Gara embroidery.
The article highlights his preference for natural fabrics, timeless silhouettes and handcrafted textiles over fleeting fashion trends, reflecting the values of the Ashdeen label.
It recounts how a treasured Gara sari belonging to his mother inspired his lifelong journey into researching, preserving and reinterpreting Parsi Gara embroidery.
Following his studies at the National Institute of Design, Ashdeen travelled across India, China and Iran with the UNESCO Parzor Foundation to study the origins, history and evolution of Gara embroidery.
The feature showcases how Ashdeen has transformed Gara into a contemporary global design language by introducing new fabrics, embellishments and collaborations while preserving the integrity of the traditional craft.
It also explains the intricate process of creating a Gara piece-from concept sketches and colour selection to embroidery executed by skilled artisans over many months.
The interview concludes with Ashdeen’s thoughts on modern menswear, timeless design, experimentation and the importance of preserving handcrafted traditions for future generations.

Read More: https://svasalife.com/comfortable-craft-led-quirky/