LATEST COLLECTION
Wildflower2024
This collection spotlights the unparalleled
craftsmanship by hand, the karigari and
kalakari that proliferated in the subcontinent’s
imperial workshops or karkhanas.
Print Collection
This series features vibrant saris with summery floral motifs, skilfully hand painted and then digitally transferred on to textiles. All our printed saris are finished with delicate hand-embroidered borders.
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Bridal Collection
Our signature Parsi bridal saris feature delicate embroidery, rich embellishment and lacy finishes and come in an array of gorgeous colours including pastel tones and traditional whites.
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Bags
Stoles
Maharani Radhika Raje Gaekwad
Baroda
As a textile enthusiast, I have always gravitated towards our traditional fabrics, weaves and embroideries. Amongst these, the Parsi embroidery and sartorial sophistication have of course been of special fascination for me as has been their legacy of traditions and ethics. It was thus to my utter delight that after much hunting, I found Ashdeen and his exquisite work. Blending age-old Parsi embroidery techniques with his evolved sensibilities, Ashdeen creates with each piece a work of art almost fit to be framed. His workmanship is comparable to that of a century ago and yet they are adapted to suit our modern aesthetics. Some of my finest sarees are those that I have bought from him. Ashdeen, keep doing your good work, I’m saving up for it!
Anuradha Reddy
Hyderabad
Ashdeen saris are the perfect blend of traditional and contemporary. I can drape them in minutes and be comfortable in them the whole day. I was introduced to the brand in 2013 on a trip to Delhi. Since then I have acquired eight to nine Ashdeen saris. We are all fans at home: my two daughters also have a sari each from Ashdeen.
Harshita Agarwal
New Delhi
Being a textile designer myself, I have always been in awe of Parsi Gara embroidery. Then I discovered Ashdeen a few years ago and when the brand launched lehengas, I decided I would get married in an Ashdeen lehenga. The whole bridal appointment and experience of getting my lehenga made was so personalised—I loved every moment of it. And the best compliment I got for the outfit was 'it is so you'.
Kaveri Ponnapa
Bengaluru
These are luxury garments in the truest sense of the word. Each piece is a confluence of artistry, high individual skill and thought-provoking beauty. The embroidered saris are extravagant flights of the imagination, lush and rich. Everywhere, intriguing narratives and complex sub-texts unfold in design and motif, whether we choose old, intricate patterns or airy modern interpretations that are suggestive of subtle, sweeping brush strokes of sophisticated needlework. The stitched jackets, with impeccable cut, fall, and finish can be worn with saris or modern, structured outfits. What I love most of all is the mingling of history, refined design and sheer, unapologetic beauty to be enjoyed in every ASHDEEN garment.
Delna Jimmy Mistry
Mumbai
I really appreciate Ashdeen and his passion for reviving and contemporizing our Parsi Gara embroidery. Over the years, my daughters and I have worn several of his creations on special family occasions and have very fond memories. I really appreciate that Ashdeen can create outstanding, traditional Garas and also add his modern sensibility to this age-old craft.
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