As featured in Trousseau magazine, Ashdeen’s ‘Trousseau’ collection reinterprets Parsi Gara embroidery with motifs of flora, fauna, and exotic birds-crafting modern heirlooms rooted in timeless... Continue reading
In this Hello! India feature (June 23, 2025), three leading designers-Suneet Varma, Ashdeen Z. Lilaowala, and Mayyur Girotra-share how their couture becomes a canvas for... Continue reading
In an article, Ashdeen Lilaowala explains that the Parsi Gara, an embroidery tradition, is having a “moment” thanks to artisans who are keeping its legacy... Continue reading
In a feature for Jam-e-Jamshed, designer Ashdeen Lilaowala reflects on how socialite Natasha Poonawalla brought Parsi Gara embroidery to the Met Gala, celebrating a centuries-old... Continue reading
ELLE India spotlights Ashdeen’s Spring-Summer 2025 collection, ‘Floralista,’ which shifts focus from detailed embroidery to bold, vibrant prints-showcasing a fresh, modern expression of the brand’s... Continue reading
In this exclusive interview, textile designer Ashdeen Z. Lilaowala shares his journey of reviving Parsi Gara embroidery-exploring its history, migration, and contemporary relevance in Indian... Continue reading
In this Open The Magazine feature, Ashdeen Z. Lilaowala shares how he reinterprets the aesthetics of Parsi Gara embroidery, weaving stories through archival art, studio... Continue reading
